At New Story, we make time every few months for an exercise we call ‘Moonshots’. The term comes from the Apollo 11 spaceflight, which landed the first human on the moon in 1969*. At the time, the idea was truly audacious. As a team, we get together and dream big. Usually after dinner and over […]

In the summer of 2018, I began feeling an increased tension around decision making. Growing up, we learn to decide between ‘right’ and ‘wrong’. As adults, there is more gray area and less objectivity. The right answer is rarely obvious. Our choices are less polarized. If we are fortunate, we have the opportunity to choose […]

The act of reflection continues to be the most impactful habit I’ve developed over the years. I’m continually amazed by how much growth can be seen in some areas of life while others seem to shrivel. I’ve broken down my Annual Report into the areas that matter most. Family Polar Notion New Story Personal Special […]

Another year is gone in a blink. Over half a million minutes of life lived. Taking time reflect on the status of key areas can help ensure the past was well spent and the future is more impactful. Borrowing from the techniques of others, the most prominent being the 4 Burner Theory*, I put together […]

The notion of work-life-balance is nonsense. It implies that our work lives and personal lives are disjointed and function in constant opposition to each other. It was crafted as a protective counterbalance for people oppressed by their employers. The two are not siloed. You can not prevent your work life from invading your personal life […]

The world is quiet on Saturday morning. My phone doesn’t ring. New emails are not piling into my inbox. The time is all mine. While somewhat overstated, I seem to do 2-3 days worth of work within a few hours. The day is optimized for heads down, distraction free output. I’m afforded hours of deep […]

A team’s ability to keep projects on track and moving forward is crucial. Regardless of the team, surprises and hangups will pop up along the way. When a project gets off track, trying to understand ‘why’ is a common pursuit. Unfortunately, questions that explain past decisions do not drive the conversation forward. Foregoing why a […]

A few years ago, we were working on a logo design project for a cities parks and recreation department. While putting together three examples, we decided to add a fourth alternative. Unlike the first three, this fourth option was dated and clearly inferior. It was an anchor to make the others look even better. Our […]

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