CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Spilling Secrets

Over the years I’ve found myself defaulting to complete transparency. It’s helped me develop a feeling of authenticity and a deeper sense of generosity. If I have a perspective, experience, or behavior someone else might benefit, it feels selfish to stay quiet. This openness and vulnerability intensified around the 5 year mark in our business. Following a near catastrophic financial issue for the business, I found myself scrambling. It was a desperate attempt at survival that led me to reach out to mentors, friends, and even strangers. The support and encouragement was humbling and invaluable. In turn, I’ve sought to do likewise. Rather than limiting it to those bold enough to ask, I began writing more and sharing it with those who might not feel comfortable reaching out. Throughout this season, I also felt a prompt to express gratitude to those who had helped us along the way. Our business has…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Building a Marketplace

Over the years, we’ve built plenty of marketplace solutions. Unlike feature based or business management software, the value of the technology within marketplace software is in the relationship that is facilitates. The most common formation is a two-sided market place. Two-sided marketplaces connect a seller and a buyer. Examples we’ve build include connecting law firms with project attorneys, job seekers with employers, riders with drivers, or even brides with wedding vendors. Two audiences exist and the software becomes the match maker. Their interests are align, they just need to be connected. Two-sided Complexity Two-sided markets have inherent complexities. A common complexity is around value. Once the match is formed, what keeps the customer and vendor within the system? Airbnb, for instance, matches renters with home owners. Since the behavior involves real world interaction, the two parties could conduct business offline in future interactions. It becomes the goal of the marketplace to…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Aligning Software Pricing and Value

Not everything is worth a subscription. We all know what it’s like to start using a software product only to see the paid plan is $20 per month. It’s one small feature we use but the cost is twice what I pay for Netflix. It doesn’t feel worth it. The value of the tool and what it costs are misaligned. The Flip Side While some technology feels overpriced, there are others than feel like a deal. At polar notion, we spend over $300 a month for Slack. Our team and clients use Slack as a continual communication tool. It facilitates all conversations. Slack saves us hundreds of hours combing through emails and tens of thousands of dollars in efficiency. We pay a lot for Slack, but we get more than we pay. The Tension How do we reconcile this when building technology? Someone has to pay for it to get built.…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Swing, Swing, Swing

There is a restaurant down the road from our office. We’ve eaten their quite often but they always manage to get our order wrong. If I had to guess, they get it right about 30% of the time. It’s abysmal. It’s low on our list of lunch places. In baseball, they have a name for players who only get their job right 30% of the time: Hall of Famers. That’s right, the best players in the world hit the ball less than half of the time. Over the course of their career, a baseball player will strike out thousands of times. Taking swings Conversations about failure are everywhere. They cover the importance of failure, trying things that might not work, doing things that don’t scale, moving fast while breaking things, and so much more. Almost as popular are counter points about quality, excellence, and seamless experiences. Witnessing this trend, it’s clear they aren’t…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Start Smaller

In 2016, we built a streamlined recruiter management system. It allowed candidates to connect via LinkedIn, recruiters to post jobs, and employers to filter prospects. The interface was clean and polished. The value was well defined and benefits were obvious. For months prior, the client also had been working to build an email list. Every week a newsletter would be sent to job-seekers with top jobs in the industry. Employers would also receive an email with top candidates. It was basic and simple. Engagement In the end, their email list was 30x more effective at connecting people to jobs. It wasn’t much, but it worked. It wasn’t sexy, but apparently it didn’t have to be. When he approached investors, they couldn’t reconcile investing in an app when the traditional email was working well. “Comeback when you have a plan that capitalizes on the effectiveness of that email list.” The technology…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Estimating Completion via Hill Charts

In high school, I ventured out with two friends to hike on the Appalachian Trail which stretches from Georgia to Maine. The plan was to hike for 5 days, covering about 75 miles. The distance would have covered the entire section within Georgia. On Day 3 a massive mountain was expected to be the highlight of the trip. Looking at the map and using some rough calculations, I estimated we would eat lunch atop the mountain in a few hours. We’d heard from others that it was one of the state’s best views. As you might guess, I was wrong. Ascending the mountain took twice as long as expected. Conditions were rough and visibility was poor. We were exhausted by the time we reached the top and our lunch was devoured hours before. A thick fog left us with mere inches of visibility. No view and no highlight. From the…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

Strategy Feeds Execution

Strategy is among our most valuable work. In technology, it’s easy to get caught up in apps, features, and how it looks. We must consistently stop and consider if we are building the right thing. As I look back over years of building products and millions of times of code, my proudest moments involve software we avoided having to write. In contrast, the greatest disappointments involve a tremendous amount of time, energy, and effort spent on something that was ultimately wrong. It comes back to strategy vs execution. Doing the work or deciding on the work to be done. Great technologists are able to align technology with business objectives. This alignment shouldn’t only be at the beginning of the project. It must happen over and over as conditions evolve. This is typically the role of the technical cofounder on smaller teams and Chief Technology Officer within large or growing organizations.…

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CEO @polarnotion. CTO @newstorycharity. Coowner @tenrocket & @sharpp. Run fast. Stay strong. Go boldly forward. Godspeed :: morgan@polarnotion.com

How to Launch an Idea in 1 Month

A 4 week overview to move from idea to entrepreneur. Keeping things simple is often difficult. When creating a physical product or software solution, there are hundreds of decisions and trade offs that impact time, budget, and end product. We’ve put together a straight forward game plan for moving from idea to reality with speed and confidence. Success isn’t a guarantee, but it frames the process around well defined milestones. Our approach doesn’t claim that ANYTHING is possible in a month. Instead, the focus is launching something of value, start to finish, in a month. We’re broken it down into 4 weeks: Week 1. Research + Refine the Idea Week 2. Plan your Approach Week 3. Build Prototype + Audience Week 4. Launch and Refine Week 1. Research and Settle on an Idea A solid idea solves an actual problem, provides unique value to customers, and aligns with the customers interests.…

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