The Art of Great Coffee

and the stamp of authenticity.

Latte art has no shortage of critics. It takes a little longer and doesn’t change the taste, right?

Wrong.

From berry to barista, there are dozens of steps involved with making a great cup. Each step can effect the taste and quality of the final product so an attention to detail is crucial.

Coffee production, when done well, is a true craft and the design on the foam is a signature of that effort. It’s a sign that care and intentionality was put into the smallest detail.

It is the bow atop a thoughtful gift.

The fresh wax on a new car.

The garnish on a delicious meal.

The mint on your hotel pillow.

It’s absence might go unnoticed, but it’s presence shows that they truly care.

Originally posted on Medium.

Subscribe
Get notified as soon as new content becomes available. Stay in the loop.