The Art of Great Coffee

and the stamp of authenticity.

Latte art has no shortage of critics. It takes a little longer and doesn’t change the taste, right?


From berry to barista, there are dozens of steps involved with making a great cup. Each step can effect the taste and quality of the final product so an attention to detail is crucial.

Coffee production, when done well, is a true craft and the design on the foam is a signature of that effort. It’s a sign that care and intentionality was put into the smallest detail.

It is the bow atop a thoughtful gift.

The fresh wax on a new car.

The garnish on a delicious meal.

The mint on your hotel pillow.

It’s absence might go unnoticed, but it’s presence shows that they truly care.

Originally posted on Medium.

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