Morgan Lopes

January 2, 20251 min read

A lot of people are going to start a business in 2025.

A lot of people are going to start a business in 2025.
The most helpful question I know to ask: Why?

Why start a business?

When pushed, most people who talk about starting a business just want:
- $100-150k/yr
- flexible work schedule
- five to six weeks off a year

If that's what you actually want, "starting a business" is far from the simplest path to get there.

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