Bigger is better... and simpler.

Bigger is better... and simpler.
I've found this to be true with work, health, and family.

Bigger hopes,
bigger dreams, and
bigger plans.

Why bigger?

1. More margin for error.
The status quo is surprisingly hard to maintain. Bigger targets force better planning and create room for inevitable misses.

Work:
Would you rather miss by 50% on a 3x growth goal...
or fall 5% short of 20% growth?

Health:
When I aimed for 3-4 workouts a week, one miss was a 25% failure.
At 7 workouts a week, one miss barely registers.

Over months, the difference compounds.
Over years, it's unrecognizable.

2. Capacity creates options.
When you build for bigger, opportunities that require short notice become easy yeses.

Marathon next month? Ready.
Day-long trail run through the jungle? Let's go.
Impromptu backpacking trip to Alaska? When do we leave?

What feels like a "big ask" to others becomes something you can do on a whim.

3. You find your people.
Push yourself, and you'll find others moving at the same pace. These people become fast friends and raise your standard.

As your circle shifts toward people chasing bigger things, the cost of admission rises... and pulls you with it.

Work: I joined Entreprenuers Organization years ago. Today, these are some of my best friends, and most of us are building bigger than we thought possible back then.

Health: In 2018, I knew zero ultramarathoners.
Today, I bump into them weekly on my own runs. We know each other by name, swap stories, and cheer each other toward even bigger achievements.

Here's the uncomfortable truth:
We're already working hard enough.

The question is whether we're aiming at something worth the effort.

Most people think going big is risky.
But playing small has costs too...