We love ai because it'll build what we want.

We love ai because it'll build what we want.
But "what we want" has never been enough.

What we want does NOT mean:
- What customers want
- What will work best
- What's good for us
- What the world needs

Reaching those answers still requires insight, intention, experimentation... and a willingness to change. The very things in shorter and shorter supply.

In a world where it's easier to build than ever, knowing what to build becomes more difficult, and more important, than ever.