Asking for feedback is important.

Asking for feedback is important.
But WHEN you ask is just as important as whether you ask.

Today, we launched a rating widget.
It appears immediately after key moments in our product (donate, request payouts, etc).

Within the first twelve hours, we have received more feedback than we had in the previous twelve months of asking via email.

Same users.
Same product.
Different timing.

100x the results.