October 23, 20251 min read
I want to win, but not like this.
I want to win, but not like this.
GoFundMe just made a massive withdrawal from the trust piggybank.
I love a good growth hack, but this went too far.
What happened?
Gofundme launched donation pages, on behalf of EVERY nonprofit, without their knowledge or consent.
I have confirmed across nonprofits I partner with and support.
At first, I was skeptical.
What's the big deal?
Sure, make landing pages that encourage supporters to fundraise for specific nonprofits and causes.
But that's not all.
These pages actually allow you, without a campaign, to give to the nonprofit... again, without their knowledge or consent.
Put it in perspective:
- Anyone can claim these pages (and configure their own bank account)
- The donor data now belongs to GFM, not the nonprofit
- The pages can outrank many nonprofits own donation pages
- The nonprofits didn't opt-in to this
It weaponizes search engines and LLMs to circumvent direct, philanthropic giving.
Imagine if Shopify secretly launched a website for your ecom brand. Your
logo, products, etc... but marked up the price, proceed the payments, and kept the customers.
If HubSpot cloned your sales pages (name, logo, likeness, and all) and started collecting your leads, then added them straight to THEIR crm, not yours.
Or if YouTube uploaded all your videos, monetized them, and told you, "Relax, this just helps more people find your content."
What's next?
Scrape every obituary and intercept funeral support contributions?
It's not much of a stretch.
I love a good growth hack. This isn't that.
It is a trust violation at scale.