Is it live or is it Memorex?

Is it live or is it Memorex?
The old cassette ads made one claim:
Recordings will sound as good as the live version.

In audio, that was the whole game.
Match the quality of being live.

Today, we face the opposite problem.
We are surrounded by things that look real, sound real, and soon feel real...
but are not.

Yes, we are at risk of being fooled.
But the greater risk: becoming numb.