It's the user boomerang!

It's the user boomerang!
One of my favorite product signals.

1. Signs up for us by mistake, thinking we're one of our competitors
2. Realizes mistake and cancels
3. Signs up for our competitor
4. Cancels that account
5. Comes back to us

Sometimes people don't know what they want until they try the alternative.

We welcome back all who repent. ;)