Morgan Lopes

August 28, 20261 min read

Saas isn't dead.

Saas isn't dead.
But we're entering a new era of pricing.

Path 1:
Head to head ai battle.
Vendors adopt overwhelming, gamified pricing schemes. This is already happening, but more than ever they'll be met with equally calibrated buyer procurement workflows.

Each powered by ai to reply, counter, stall, etc.
Two machines bargaining over every contract.

Path 2:
Clear, simple pricing.
A number, plainly listed on a screen.
People (or their agents) put in a card and buy.

Both paths will exist.
But the middle ground (opaque pricing without sophisticated negotiation) is about to become much harder to defend.

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