Today, a customer left this review:

Today, a customer left this review:
"Fast. Easy. So transparent."
⭐️⭐️⭐️⭐️⭐️

Also today:
"Not good"
⭐️

Same product.
Very different experiences.

Data can tell us what happened.
Feedback tells us how it felt.

But taste, judgement, and product design still require someone to decide what to do next.