Yay! We're 2x, 5x, 10x as productive!

Yay! We're 2x, 5x, 10x as productive!
More stuff, done faster.
Amazing... maybe.

Is our business 10x more valuable?
Probably not.

Most businesses are waking up to a painful truth:
Most work doesn't drive meaningful outcomes.

Speed doesn't matter when we're aimed at the wrong target.

It is the idea behind books like:
• Measure What Matters
• The ONE Thing
• Radical Focus
• The Infinite Game
• Good Strategy/Bad Strategy

It's also steps 1 and 2 from Elon Musk's algorithm:
1. Question every requirement
2. Delete unnecessary parts or processes

If we increase the pace before validating direction,
we don't get better.

Best case, we get to the wrong place faster (and learn).
Most likely, we keep spinning our wheels without more of what matters.