Morgan Lopes

December 8, 20251 min read

1998 Google made everyone a researcher

1998 Google made everyone a researcher
2003 Myspace made everyone a friend
2005 YouTube made everyone a teacher
2006 Wix made everyone a web developer
2007 iPhone made everyone a photographer
2009 Kickstarter made everyone a fundraiser
2013 Canva made everyone a designer
2015 Robinhood made everyone an investor
2016 TikTok made everyone an entertainer
2023 ChatGPT made everyone a writer
2025 Claude made everyone a programmer

If you're an expert in any of these, you know this is an overstatement.
That's the point.

The technology is new, but the pattern is not.

Advancements in technology don't produce more experts, they lower the barrier to entry. Every time the barrier gets lowered, the gap between entry-level and experts gets even wider because two things happen:

1. more beginners flood the bottom of the market
2. the ceiling is raised for experts

When everyone can do the basics, the basics stop mattering.
When the basics stop mattering, mastery matters even more.

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