March 24, 20261 min read
I love our planet.
I love our planet.
I love coffee.
These two never used to be in conflict.
Then came leaky, "eco friendly" to-go lids.
Each sip, they drip.
Drip.
Drip.
Not on the ground.
On my shirt.
It makes me question everything I know about:
- human ingenuity
- customer experience
- product development
We can land rockets, but we can't get disposable lids that don't leak?
If this is what it takes to save the planet,
my interest is leaking faster than my coffee cup.