I'm bad at bowling. Yes, balls and pins... bowling.

I'm bad at bowling. Yes, balls and pins... bowling.
It's not on my approved list of recreational activities.

So, I was surprised when a friend used bowling to describe my professional sweat-spot.

"It's like you put up the bumpers," he said.
"so people have a shot at hitting the pins."

Wow. Checks out.
Most of my career has been helping first-time, nontechnical founders bring their ideas to life.

They don’t need more information.
They need fewer ways to fail.

That’s what bumpers do.

They don’t guarantee a strike.
They just keep the ball in play.

I create bumpers for beginners.
And that's usually what it takes to get momentum.